MarketWatchdog analysis for SupplierA : November 2002 Analysis Info... 

Appendix - Analysis Details


1. In Detail - Instant Coffee



Finding 1 - Monthly


Supplier : SupplierA
Sales: Down by 4%
Quantity: Down by 1%
Market Share: Grew by 2.79% : From 70.80% to 73.59% (3.94% )
Market Niche Share: Stable : From 100.00% to 100.00%
Segment: Instant Coffee Powder
Sales: Down by 9% (contribution -122%)
Quantity: Down by 11%
Contribution: 122%
Market Share: Stable : From 99.65% to 99.56%
Market Niche Share: Shrunk by 4.12% : From 43.54% to 39.42% (-9.47% )
Brand: BrandA
Sales: Down by 9% (contribution -122%)
Quantity: Down by 11%
Contribution: 100%
Market Share: Stable : From 99.65% to 99.56%
Market Niche Share: Shrunk by 4.12% : From 43.54% to 39.42% (-9.47% )
Weight: 161..250
Sales: Down by 10% (contribution -124%)
Quantity: Down by 12%
Contribution: 102%
Product: ProductA
Sales: Down by 10% (contribution -121%)
Quantity: Down by 12%
Contribution: 97%
Market Share: Stable : From 97.78% to 98.74%
Market Niche Share: Shrunk by 4.08% : From 41.01% to 36.93% (-9.94% )
Where
Population: Immigrant
Sales: Down by 31% (contribution -27%)
Quantity: Down by 35%
Contribution: 22%
Market Share: Stable : From 99.27% to 97.36%
Market Niche Share: Shrunk by 28.01% : From 52.96% to 24.95% (-52.89% )
Population: General
Sales: Down by 9% (contribution -95%)
Quantity: Down by 11%
Contribution: 79%
Market Share: Stable : From 99.49% to 99.50%
Market Niche Share: Shrunk by 2.26% : From 38.82% to 36.55% (-5.83% )
Zone: Tel-Aviv
Sales: Down by 35% (contribution -112%)
Quantity: Down by 32%
Contribution: 92%
Market and Market Share: stable
Segment: Granulated Instant Coffee
Sales: Down by 31% (contribution -122%)
Quantity: Down by 32%
Contribution: 122%
Market Share: Shrunk by 1.53% : From 41.00% to 39.47% (-3.73% )
Market Niche Share: Shrunk by 4.87% : From 26.68% to 21.81% (-18.24% )
Brand: BrandB
Sales: Down by 36% (contribution -74%)
Quantity: Down by 36%
Contribution: 61%
Market Share: Grew by 1.49% : From 20.15% to 21.64% (7.37% )
Market Niche Share: Shrunk by 4.87% : From 26.68% to 21.81% (-18.24% )
Weight: 161..250
Sales: Down by 37% (contribution -71%)
Quantity: Down by 37%
Contribution: 96%
Product: ProductB
Sales: Down by 37% (contribution -71%)
Quantity: Down by 37%
Contribution: 100%
Market Share: Grew by 2.15% : From 20.83% to 22.98% (10.34% )
Market Niche Share: Shrunk by 4.75% : From 24.24% to 19.49% (-19.59% )
Where
Population: General
Sales: Down by 33% (contribution -49%)
Quantity: Down by 31%
Contribution: 69%
Market Share: Grew by 3.48% : From 19.27% to 22.74% (18.03% )
Market Niche Share: Shrunk by 5.92% : From 24.40% to 18.49% (-24.25% )

Competition
Change in Niche Volume Share: Up by 1.11% to 19.12%
Price Change: From 20.28 to 19.58 (-3.43%)
    Competitor: ProductJ
    Change in Niche Volume Share: Up by 1.75% to 1.75%
    Price Change: From 0.00 to 20.64 (0.00%)

Brand: BrandA
Sales: Down by 26% (contribution -47%)
Quantity: Down by 28%
Contribution: 39%
Market Share: Shrunk by 3.02% : From 20.85% to 17.84% (-14.46% )
Market Niche Share: Shrunk by 4.87% : From 26.68% to 21.81% (-18.24% )
Weight: 161..250
Sales: Down by 26% (contribution -45%)
Quantity: Down by 29%
Contribution: 95%
Product: ProductC
Sales: Down by 26% (contribution -45%)
Quantity: Down by 29%
Contribution: 100%
Market Share: Shrunk by 3.23% : From 21.77% to 18.54% (-14.84% )
Market Niche Share: Shrunk by 4.75% : From 24.24% to 19.49% (-19.59% )

Competition
Change in Niche Volume Share: Up by 1.53% to 22.68%
Price Change: From 17.48 to 18.16 (3.89%)
    Competitor: ProductJ
    Change in Niche Volume Share: Up by 1.59% to 1.59%
    Price Change: From 0.00 to 20.66 (0.00%)

Where
Population: General
Sales: Down by 28% (contribution -42%)
Quantity: Down by 30%
Contribution: 94%
Market Share: Shrunk by 2.09% : From 21.77% to 19.68% (-9.60% )
Market Niche Share: Shrunk by 5.92% : From 24.40% to 18.49% (-24.25% )

Competition
Change in Niche Volume Share: Up by 1.72% to 23.33%
Price Change: From 17.48 to 18.08 (3.36%)
    Competitor: ProductJ
    Change in Niche Volume Share: Up by 1.75% to 1.75%
    Price Change: From 0.00 to 20.64 (0.00%)

Segment: Dry Freeze Instant Coffee
Sales: Down by 15% (contribution -98%)
Quantity: Down by 12%
Contribution: 99%
Market Share: Stable : From 50.05% to 49.13%
Market Niche Share: Grew by 0.66% : From 20.07% to 20.73% (3.29% )
Brand: BrandC
Sales: Down by 21% (contribution -41%)
Quantity: Down by 21%
Contribution: 42%
Market Share: Shrunk by 4.08% : From 16.39% to 12.31% (-24.89% )
Market Niche Share: Grew by 0.66% : From 20.07% to 20.73% (3.29% )

Competition
Change in Niche Volume Share: Down by 0.36% to 13.52%
Price Change: dropped by 0.55%
    Competitor: SupplierB
    Change in Niche Volume Share: Up by 9.17% to 31.36%
    Price Change: dropped by 5.01%

Weight: 161..250
Sales: Down by 20% (contribution -28%)
Quantity: Down by 19%
Contribution: 69%
Market Share: Shrunk by 3.14% : From 12.74% to 9.60% (-24.64% )
Market Niche Share: Grew by 0.66% : From 20.07% to 20.73% (3.29% )

Competition
Change in Niche Volume Share: Down by 0.05% to 10.73%
Price Change: dropped by 0.74%
    Competitor: SupplierB
    Change in Niche Volume Share: Up by 9.17% to 31.36%
    Price Change: dropped by 5.01%

Where
Population: General
Sales: Down by 21% (contribution -27%)
Quantity: Down by 20%
Contribution: 97%
Market Share: Shrunk by 2.24% : From 12.59% to 10.35% (-17.81% )
Market Niche Share: Shrunk by 0.92% : From 22.24% to 21.31% (-4.14% )

Competition
Change in Niche Volume Share: Up by 0.10% to 10.60%
Price Change: dropped by 1.05%
    Competitor: SupplierB
    Change in Niche Volume Share: Up by 9.44% to 31.39%
    Price Change: dropped by 4.88%

Brand: BrandD
Sales: Down by 19% (contribution -53%)
Quantity: Down by 15%
Contribution: 54%
Market Share: Shrunk by 2.32% : From 18.88% to 16.56% (-12.30% )
Market Niche Share: Grew by 0.66% : From 20.07% to 20.73% (3.29% )

Competition
Change in Niche Volume Share: Up by 0.82% to 18.90%
Price Change: dropped by 4.45%
    Competitor: SupplierB
    Change in Niche Volume Share: Up by 9.17% to 31.36%
    Price Change: dropped by 5.01%

Weight: 161..250
Sales: Down by 19% (contribution -43%)
Quantity: Down by 14%
Contribution: 81%
Product: ProductD
Sales: Down by 21% (contribution -42%)
Quantity: Down by 19%
Contribution: 99%
Market Share: Shrunk by 6.24% : From 19.12% to 12.88% (-32.65% )
Market Niche Share: Grew by 2.47% : From 13.95% to 16.42% (17.73% )

Competition
Change in Niche Volume Share: Down by 1.94% to 17.35%
Price Change: From 38.90 to 38.22 (-1.76%)
  • Competitor: ProductL
    Change in Niche Volume Share: Up by 8.08% to 28.99%
    Price Change: From 34.90 to 33.46 (-4.11%)  

  • Competitor: ProductM
    Change in Niche Volume Share: Up by 3.54% to 3.54%
    Price Change: From 0.00 to 36.60 (0.00%)  

  • Competitor: ProductN
    Change in Niche Volume Share: Up by 1.72% to 4.87%
    Price Change: From 19.83 to 20.00 (0.86%)  


Where
Population: General
Sales: Down by 22% (contribution -42%)
Quantity: Down by 21%
Contribution: 100%
Market Share: Shrunk by 5.66% : From 19.54% to 13.88% (-28.98% )
Market Niche Share: Grew by 1.19% : From 15.27% to 16.45% (7.77% )

Competition
Change in Niche Volume Share: Down by 1.84% to 17.34%
Price Change: From 38.84 to 38.14 (-1.80%)
  • Competitor: ProductL
    Change in Niche Volume Share: Up by 8.49% to 29.20%
    Price Change: From 34.74 to 33.34 (-4.01%)  

  • Competitor: ProductM
    Change in Niche Volume Share: Up by 3.43% to 3.43%
    Price Change: From 0.00 to 36.38 (0.00%)  

  • Competitor: ProductN
    Change in Niche Volume Share: Up by 1.63% to 4.84%
    Price Change: From 19.80 to 19.92 (0.59%)  


Zone: Tel-Aviv
Sales: Down by 51% (contribution -28%)
Quantity: Down by 48%
Contribution: 66%
Market Share: Grew by 0.90% : From 17.65% to 18.55% (5.08% )
Market Niche Share: Shrunk by 0.65% : From 15.39% to 14.73% (-4.24% )

Finding 2 - Monthly


Supplier : SupplierA
Segment : Other Instant Coffee
Sales: Up by 262%
Quantity: Up by 278%
Market Share: Grew by 22.82% : From 76.45% to 99.27% (29.84% )
Market Niche Share: Grew by 8.40% : From 4.35% to 12.74% (193.20% )

Competition
Change in Niche Volume Share: Up by 33.60% to 99.26%
Price Change: dropped by 4.16%
    Competitor: SupplierC
    Change in Niche Volume Share: Down by 33.56% to 0.73%
    Price Change: increased by 67.71%

Brand: BrandA
Sales: Up by 262% (contribution 100%)
Quantity: Up by 278%
Contribution: 100%
Market Share: Grew by 22.82% : From 76.45% to 99.27% (29.84% )
Market Niche Share: Grew by 8.40% : From 4.35% to 12.74% (193.20% )

Competition
Change in Niche Volume Share: Up by 33.60% to 99.26%
Price Change: dropped by 4.16%
    Competitor: SupplierC
    Change in Niche Volume Share: Down by 33.56% to 0.73%
    Price Change: increased by 67.71%

Weight: 161..250
Sales: Up by 282% (contribution 96%)
Quantity: Up by 308%
Contribution: 97%
Product: ProductF
Sales: Up by 100% (contribution 99%)
Quantity: Up by 100%
Contribution: 103%
Market Share: Grew by 76.92% : From 0.00% to 76.92% (7692.00% )
Market Niche Share: Grew by 8.73% : From 2.70% to 11.42% (323.60% )
Where
Population: General
Sales: Up by 100% (contribution 86%)
Quantity: Up by 100%
Contribution: 87%
Market Share: Grew by 79.78% : From 0.00% to 79.78% (7978.00% )
Market Niche Share: Grew by 9.81% : From 2.48% to 12.30% (395.50% )
Zone: North
Sales: Up by 100% (contribution 17%)
Quantity: Up by 100%
Contribution: 18%
Market Share: Grew by 74.82% : From 0.00% to 74.82% (7482.00% )
Market Niche Share: Grew by 10.20% : From 4.37% to 14.57% (233.30% )
Zone: Tel-Aviv
Sales: Up by 100% (contribution 16%)
Quantity: Up by 100%
Contribution: 16%
Market Share: Grew by 78.25% : From 0.00% to 78.25% (7825.00% )
Market Niche Share: Grew by 7.29% : From 2.38% to 9.67% (306.20% )
Zone: Center North
Sales: Up by 100% (contribution 29%)
Quantity: Up by 100%
Contribution: 30%
Market Share: Grew by 77.48% : From 0.00% to 77.48% (7748.00% )
Market Niche Share: Grew by 8.10% : From 1.97% to 10.07% (412.00% )

Finding 3 - Monthly


Supplier : SupplierA
Segment : Decaf Instant Coffee
Sales: Down by 7%
Quantity: Down by 5%
Market Share: Shrunk by 3.03% : From 57.89% to 54.85% (-5.24% )
Market Niche Share: Stable : From 5.37% to 5.30%

Competition
Change in Niche Volume Share: Down by 1.39% to 57.37%
Price Change: dropped by 1.75%
    Competitor: SupplierD
    Change in Niche Volume Share: Up by 0.56% to 1.39%
    Price Change: increased by 0.47%


Finding 4 - Monthly


Supplier : SupplierA
Segment : Other Instant Coffee
Brand : BrandA
Weight : 161..250
Product : ProductH
Sales: Up by 11%
Quantity: Up by 11%
Market Share: Shrunk by 27.27% : From 36.36% to 9.10% (-74.99% )
Market Niche Share: Grew by 8.73% : From 2.70% to 11.42% (323.60% )

Competition
Change in Niche Volume Share: Down by 22.23% to 8.32%
Price Change: From 17.74 to 17.70 (-0.21%)
  • Competitor: ProductO
    Change in Niche Volume Share: Down by 26.49% to 6.43%
    Price Change: From 17.12 to 17.12 (-0.04%)  

  • Competitor: ProductP
    Change in Niche Volume Share: Down by 29.15% to 7.38%
    Price Change: From 17.06 to 17.20 (0.77%)  



Finding 5 - Monthly


Supplier : SupplierA
Segment : Dry Freeze Instant Coffee
Brand : BrandE
Sales: Down by 2%
Quantity: Up by 1%
Market Share: Grew by 5.48% : From 14.78% to 20.26% (37.08% )
Market Niche Share: Grew by 0.66% : From 20.07% to 20.73% (3.29% )

Competition
Change in Niche Volume Share: Up by 3.55% to 17.84%
Price Change: dropped by 3.27%
  • Competitor: SupplierC
    Change in Niche Volume Share: Down by 13.00% to 17.91%
    Price Change: increased by 8.28%  

  • Competitor: SupplierA
    Change in Niche Volume Share: Up by 0.46% to 32.42%
    Price Change: dropped by 2.75%  

  • Competitor: SupplierD
    Change in Niche Volume Share: Down by 0.17% to 0.46%
    Price Change: increased by 1.48%  



Finding 6 - Monthly


Supplier : SupplierA
Segment : Dry Freeze Instant Coffee
Brand : BrandE
Weight : 161..250
Product : ProductE
Sales: Up by 4%
Quantity: Up by 6%
Market Share: Grew by 5.05% : From 18.86% to 23.91% (26.76% )
Market Niche Share: Grew by 2.47% : From 13.95% to 16.42% (17.73% )

Competition
Change in Niche Volume Share: Up by 3.41% to 22.67%
Price Change: From 31.30 to 30.68 (-2.02%)
  • Competitor: ProductQ
    Change in Niche Volume Share: Down by 10.41% to 2.09%
    Price Change: From 35.46 to 36.80 (3.80%)  

  • Competitor: ProductT
    Change in Niche Volume Share: Down by 1.94% to 17.35%
    Price Change: From 38.90 to 38.22 (-1.76%)  

  • Competitor: ProductR
    Change in Niche Volume Share: Down by 1.04% to 8.68%
    Price Change: From 30.92 to 30.72 (-0.62%)  



Finding 7 - Monthly


Supplier : SupplierA
Sales: Down by 4%
Quantity: Down by 1%
Market Share: Grew by 2.79% : From 70.80% to 73.59% (3.94% )
Market Niche Share: Stable : From 100.00% to 100.00%
Where
Population: Immigrant
Sales: Down by 25% (contribution -37%)
Quantity: Down by 25%
Contribution: 38%
Market Share: Shrunk by 22.04% : From 84.58% to 62.54% (-26.06% )
Market Niche Share: Stable : From 100.00% to 100.00%
Population: General
Sales: Down by 4% (contribution -82%)
Quantity: Up by 0%
Contribution: 82%
Market Share: Grew by 5.09% : From 68.70% to 73.79% (7.40% )
Market Niche Share: Stable : From 100.00% to 100.00%

Competition
Change in Niche Volume Share: Up by 8.61% to 74.36%
Price Change: dropped by 3.57%
    Competitor: SupplierE
    Change in Niche Volume Share: Up by 0.01% to 0.01%
    Price Change: increased by 0.00%

Zone: Tel-Aviv
Sales: Down by 31% (contribution -211%)
Quantity: Down by 25%
Contribution: 212%
Market Share: Grew by 6.19% : From 68.14% to 74.33% (9.08% )
Market Niche Share: Stable : From 100.00% to 100.00%

Finding 1 - Yearly accumulated


Supplier : SupplierA
Segment : Instant Coffee Powder
Sales: Up by 6%
Quantity: Up by 4%
Market and Market Share: stable
Brand: BrandA
Sales: Up by 6% (contribution 100%)
Quantity: Up by 4%
Contribution: 100%
Market and Market Share: stable
Weight: 161..250
Sales: Up by 5% (contribution 78%)
Quantity: Up by 3%
Contribution: 78%
Product: ProductA
Sales: Up by 5% (contribution 75%)
Quantity: Up by 3%
Contribution: 96%
Market Share: Grew by 2.92% : From 92.42% to 95.34% (3.16% )
Market Niche Share: Stable : From 40.00% to 40.25%
Where
Population: General
Sales: Up by 5% (contribution 60%)
Quantity: Up by 3%
Contribution: 81%
Market Share: Stable : From 98.48% to 98.41%
Market Niche Share: Grew by 2.80% : From 37.69% to 40.49% (7.44% )
Zone: Center North
Sales: Up by 16% (contribution 74%)
Quantity: Up by 11%
Contribution: 99%
Market Share: Grew by 4.43% : From 88.49% to 92.92% (5.00% )
Market Niche Share: Stable : From 39.26% to 39.75%

Finding 2 - Yearly accumulated


Supplier : SupplierA
Segment : Other Instant Coffee
Brand : BrandA
Weight : 251..1000
Product : ProductG
Sales: Down by 44%
Quantity: Down by 45%
Market Share: Grew by 11.51% : From 71.15% to 82.66% (16.18% )
Market Niche Share: Shrunk by 2.17% : From 4.65% to 2.48% (-46.75% )

Finding 3 - Yearly accumulated


Supplier : SupplierA
Segment : Granulated Instant Coffee
Sales: Down by 16%
Quantity: Down by 15%
Market Share: Stable : From 41.13% to 41.44%
Market Niche Share: Shrunk by 1.83% : From 27.05% to 25.21% (-6.78% )
Brand: BrandB
Sales: Down by 21% (contribution -76%)
Quantity: Down by 21%
Contribution: 76%
Market Share: Grew by 1.11% : From 20.59% to 21.70% (5.38% )
Market Niche Share: Shrunk by 1.83% : From 27.05% to 25.21% (-6.78% )
Weight: 161..250
Sales: Down by 22% (contribution -74%)
Quantity: Down by 21%
Contribution: 98%
Product: ProductB
Sales: Down by 22% (contribution -74%)
Quantity: Down by 21%
Contribution: 100%
Market Share: Grew by 1.44% : From 21.27% to 22.71% (6.78% )
Market Niche Share: Shrunk by 1.81% : From 24.65% to 22.84% (-7.34% )

Competition
Change in Niche Volume Share: Down by 0.61% to 20.69%
Price Change: From 20.42 to 20.14 (-1.40%)
  • Competitor: ProductK
    Change in Niche Volume Share: Up by 7.01% to 8.01%
    Price Change: From 35.26 to 32.62 (-7.48%)  

  • Competitor: ProductJ
    Change in Niche Volume Share: Up by 3.35% to 3.35%
    Price Change: From 15.94 to 20.04 (25.80%)  


Where
Population: General
Sales: Down by 21% (contribution -57%)
Quantity: Down by 20%
Contribution: 77%
Market Share: Grew by 1.36% : From 20.59% to 21.95% (6.62% )
Market Niche Share: Shrunk by 3.09% : From 25.12% to 22.03% (-12.29% )

Competition
Change in Niche Volume Share: Up by 0.19% to 19.69%
Price Change: From 20.38 to 20.00 (-1.83%)
  • Competitor: ProductK
    Change in Niche Volume Share: Up by 6.84% to 7.93%
    Price Change: From 35.20 to 32.58 (-7.47%)  

  • Competitor: ProductJ
    Change in Niche Volume Share: Up by 3.62% to 3.63%
    Price Change: From 16.38 to 19.96 (21.81%)  



Finding 4 - Yearly accumulated


Supplier : SupplierA
Segment : Dry Freeze Instant Coffee
Sales: Up by 8%
Quantity: Up by 10%
Market Share: Grew by 4.00% : From 47.16% to 51.16% (8.49% )
Market Niche Share: Grew by 2.42% : From 18.47% to 20.89% (13.10% )

Competition
Change in Niche Volume Share: Up by 6.52% to 49.62%
Price Change: dropped by 2.56%
    Competitor: SupplierB
    Change in Niche Volume Share: Down by 16.40% to 26.90%
    Price Change: increased by 7.00%

Brand: BrandE
Sales: Up by 33% (contribution 114%)
Quantity: Up by 40%
Contribution: 114%
Market Share: Grew by 7.75% : From 12.13% to 19.88% (63.92% )
Market Niche Share: Grew by 2.42% : From 18.47% to 20.89% (13.10% )

Competition
Change in Niche Volume Share: Up by 5.44% to 17.24%
Price Change: dropped by 5.31%
    Competitor: SupplierB
    Change in Niche Volume Share: Down by 16.40% to 26.90%
    Price Change: increased by 7.00%

Weight: 161..250
Sales: Up by 45% (contribution 128%)
Quantity: Up by 51%
Contribution: 112%
Product: ProductE
Sales: Up by 45% (contribution 128%)
Quantity: Up by 51%
Contribution: 100%
Market Share: Grew by 11.18% : From 12.55% to 23.73% (89.08% )
Market Niche Share: Grew by 1.37% : From 14.78% to 16.15% (9.27% )

Competition
Change in Niche Volume Share: Up by 9.85% to 22.20%
Price Change: From 32.12 to 30.92 (-3.74%)
    Competitor: ProductL
    Change in Niche Volume Share: Down by 20.50% to 22.42%
    Price Change: From 32.28 to 33.36 (3.32%)

Where
Population: General
Sales: Up by 40% (contribution 103%)
Quantity: Up by 45%
Contribution: 81%
Market Share: Grew by 9.21% : From 12.10% to 21.32% (76.11% )
Market Niche Share: Shrunk by 0.60% : From 16.47% to 15.87% (-3.65% )

Competition
Change in Niche Volume Share: Up by 9.35% to 21.26%
Price Change: From 31.96 to 30.84 (-3.51%)
  • Competitor: ProductL
    Change in Niche Volume Share: Down by 21.56% to 22.35%
    Price Change: From 32.14 to 33.16 (3.22%)  

  • Competitor: ProductQ
    Change in Niche Volume Share: Up by 0.54% to 8.14%
    Price Change: From 36.60 to 35.86 (-2.04%)  



Finding 5 - Yearly accumulated


Supplier : SupplierA
Segment : Decaf Instant Coffee
Sales: Up by 2%
Quantity: Up by 3%
Market Share: Shrunk by 3.16% : From 60.82% to 57.67% (-5.19% )
Market Niche Share: Grew by 0.36% : From 4.81% to 5.17% (7.42% )

Finding 6 - Yearly accumulated


Supplier : SupplierA
Segment : Decaf Instant Coffee
Weight : 161..250
Product : ProductF
Sales: Up by 6%
Quantity: Up by 9%
Market Share: Shrunk by 3.20% : From 43.72% to 40.52% (-7.31% )
Market Niche Share: Grew by 0.37% : From 3.44% to 3.81% (10.79% )

Competition
Change in Niche Volume Share: Up by 0.56% to 44.80%
Price Change: From 30.58 to 29.76 (-2.66%)
    Competitor: ProductS
    Change in Niche Volume Share: Down by 3.81% to 0.75%
    Price Change: From 20.88 to 21.08 (1.00%)


Finding 7 - Yearly accumulated


Supplier : SupplierA
Segment : Other Instant Coffee
Sales: Down by 8%
Quantity: Down by 19%
Market Share: Grew by 5.94% : From 86.70% to 92.64% (6.85% )
Market Niche Share: Shrunk by 1.25% : From 7.09% to 5.84% (-17.64% )
Weight: 161..250
Contribution: 62%
Overall: Grew by 3.68% From 18.64% to 18.64% ,
Product: ProductF
Market Share: Grew by 25.67% : From 0.00% to 25.67% (2567.00% )
Market Niche Share: Grew by 0.93% : From 2.43% to 3.36% (38.01% )

Finding 8 - Yearly accumulated


Supplier : SupplierA
Segment : Granulated Instant Coffee
Brand : BrandA
Sales: Down by 8%
Quantity: Down by 10%
Market Share: Shrunk by 0.80% : From 20.54% to 19.74% (-3.92% )
Market Niche Share: Shrunk by 1.83% : From 27.05% to 25.21% (-6.78% )

Finding 9 - Yearly accumulated


Supplier : SupplierA
Segment : Granulated Instant Coffee
Brand : BrandA
Weight : 161..250
Product : ProductC
Sales: Down by 9%
Quantity: Down by 11%
Market Share: Shrunk by 0.58% : From 21.04% to 20.46% (-2.74% )
Market Niche Share: Shrunk by 1.81% : From 24.65% to 22.84% (-7.34% )

Competition
Change in Niche Volume Share: Up by 2.05% to 21.86%
Price Change: From 17.64 to 17.90 (1.51%)
  • Competitor: ProductK
    Change in Niche Volume Share: Up by 7.01% to 8.01%
    Price Change: From 35.26 to 32.62 (-7.48%)  

  • Competitor: ProductJ
    Change in Niche Volume Share: Up by 3.35% to 3.35%
    Price Change: From 15.94 to 20.04 (25.80%)  



Finding 10 - Yearly accumulated


Supplier : SupplierA
Segment : Dry Freeze Instant Coffee
Brand : BrandC
Sales: Down by 7%
Quantity: Down by 6%
Market Share: Shrunk by 3.55% : From 17.01% to 13.46% (-20.86% )
Market Niche Share: Grew by 2.42% : From 18.47% to 20.89% (13.10% )

Competition
Change in Niche Volume Share: Down by 0.26% to 14.34%
Price Change: dropped by 1.31%
  • Competitor: SupplierC
    Change in Niche Volume Share: Up by 9.81% to 22.72%
    Price Change: increased by 9.40%  

  • Competitor: SupplierA
    Change in Niche Volume Share: Up by 6.78% to 35.28%
    Price Change: dropped by 3.41%  



Finding 11 - Yearly accumulated


Supplier : SupplierA
Segment : Dry Freeze Instant Coffee
Brand : BrandD
Weight : 161..250
Product : ProductD
Sales: Up by 10%
Quantity: Up by 9%
Market Share: Grew by 0.65% : From 15.11% to 15.76% (4.28% )
Market Niche Share: Grew by 1.37% : From 14.78% to 16.15% (9.27% )

Competition
Change in Niche Volume Share: Up by 4.13% to 17.97%
Price Change: From 38.36 to 38.56 (0.51%)
  • Competitor: ProductL
    Change in Niche Volume Share: Down by 20.50% to 22.42%
    Price Change: From 32.28 to 33.36 (3.32%)  

  • Competitor: ProductQ
    Change in Niche Volume Share: Up by 0.27% to 7.49%
    Price Change: From 36.60 to 35.86 (-2.04%)  

  • Competitor: ProductR
    Change in Niche Volume Share: Up by 0.82% to 9.35%
    Price Change: From 30.98 to 30.68 (-0.94%)  



Finding 12 - Yearly accumulated


Supplier : SupplierA
Segment : Other Instant Coffee
Weight : 161..250
Product : ProductH
Sales: Up by 20%
Quantity: Up by 19%
Market Share: Shrunk by 6.51% : From 34.20% to 27.70% (-19.02% )
Market Niche Share: Grew by 0.93% : From 2.43% to 3.36% (38.01% )

Competition
Change in Niche Volume Share: Down by 2.76% to 26.18%
Price Change: From 17.66 to 17.72 (0.37%)
  • Competitor: ProductO
    Change in Niche Volume Share: Down by 11.25% to 23.39%
    Price Change: From 16.98 to 17.04 (0.35%)  

  • Competitor: ProductP
    Change in Niche Volume Share: Down by 10.61% to 25.81%
    Price Change: From 17.00 to 17.06 (0.34%)  



Finding 13 - Yearly accumulated


Supplier : SupplierA
Sales: Up by 2%
Quantity: Down by 1%
Market and Market Share: stable

Competition
Change in Niche Volume Share: Up by 3.81% to 71.91%
Price Change: increased by 2.46%
    Competitor: SupplierC
    Change in Niche Volume Share: Up by 1.50% to 5.50%
    Price Change: increased by 34.73%

Where
Population: Immigrant
Sales: Up by 2% (contribution 3%)
Quantity: Down by 4%
Contribution: 0%
Market Share: Shrunk by 23.41% : From 82.10% to 58.69% (-28.51% )
Market Niche Share: Stable : From 100.00% to 100.00%

Competition
Change in Niche Volume Share: Down by 7.50% to 83.81%
Price Change: increased by 5.65%
    Competitor: SupplierB
    Change in Niche Volume Share: Up by 6.56% to 15.23%
    Price Change: dropped by 1.94%

Population: Muslim
Sales: Up by 5% (contribution 16%)
Quantity: Up by 3%
Contribution: 0%
Market and Market Share: stable
Population: Orthodox
Sales: Up by 7% (contribution 11%)
Quantity: Up by 6%
Contribution: 0%
Market Share: Grew by 0.92% : From 80.93% to 81.85% (1.14% )
Market Niche Share: Stable : From 100.00% to 100.00%

Competition
Change in Niche Volume Share: Up by 2.01% to 82.57%
Price Change: increased by 1.77%
    Competitor: SupplierB
    Change in Niche Volume Share: Down by 2.11% to 16.93%
    Price Change: increased by 8.63%

Population: General
Sales: Up by 2% (contribution 68%)
Quantity: Down by 1%
Contribution: 69%
Market Share: Grew by 3.04% : From 69.37% to 72.41% (4.38% )
Market Niche Share: Stable : From 100.00% to 100.00%

Competition
Change in Niche Volume Share: Up by 4.35% to 70.66%
Price Change: increased by 2.37%
    Competitor: SupplierC
    Change in Niche Volume Share: Up by 1.73% to 6.20%
    Price Change: increased by 34.44%

Zone: North
Sales: Up by 5% (contribution 40%)
Quantity: Up by 4%
Contribution: 0%
Market Share: Shrunk by 1.52% : From 79.55% to 78.04% (-1.91% )
Market Niche Share: Stable : From 100.00% to 100.00%

Competition
Change in Niche Volume Share: Up by 1.23% to 80.64%
Price Change: increased by 1.47%
  • Competitor: SupplierB
    Change in Niche Volume Share: Down by 0.92% to 18.99%
    Price Change: increased by 5.24%  

  • Competitor: SupplierC
    Change in Niche Volume Share: Down by 0.42% to 0.06%
    Price Change: dropped by 78.24%  


Zone: Jerusalem
Sales: Down by 4% (contribution -17%)
Quantity: Down by 10%
Contribution: 0%
Market and Market Share: stable
Zone: Haifa
Sales: Up by 7% (contribution 35%)
Quantity: Up by 7%
Contribution: 0%
Market Share: Shrunk by 1.36% : From 71.80% to 70.44% (-1.89% )
Market Niche Share: Stable : From 100.00% to 100.00%
Zone: South
Sales: Up by 10% (contribution 38%)
Quantity: Up by 6%
Contribution: 0%
Market Share: Shrunk by 13.57% : From 87.66% to 74.09% (-15.48% )
Market Niche Share: Stable : From 100.00% to 100.00%
Zone: Tel-Aviv
Sales: Down by 18% (contribution -228%)
Quantity: Down by 18%
Contribution: 0%
Market Share: Grew by 7.19% : From 65.49% to 72.69% (10.98% )
Market Niche Share: Stable : From 100.00% to 100.00%
Zone: Center North
Sales: Up by 13% (contribution 217%)
Quantity: Up by 8%
Contribution: 218%
Market Share: Grew by 0.95% : From 68.39% to 69.34% (1.39% )
Market Niche Share: Stable : From 100.00% to 100.00%

Competition
Change in Niche Volume Share: Up by 4.69% to 66.60%
Price Change: increased by 4.13%
    Competitor: SupplierB
    Change in Niche Volume Share: Down by 7.54% to 22.86%
    Price Change: increased by 3.87%

Zone: Yosh
Sales: Up by 8% (contribution 3%)
Quantity: Up by 7%
Contribution: -1%
Market Share: Grew by 2.16% : From 62.22% to 64.38% (3.47% )
Market Niche Share: Stable : From 100.00% to 100.00%
Zone: Center South
Sales: Up by 12% (contribution 11%)
Quantity: Up by 14%
Contribution: 0%
Market Share: Grew by 1.76% : From 72.80% to 74.56% (2.41% )
Market Niche Share: Stable : From 100.00% to 100.00%

Competition
Change in Niche Volume Share: Up by 6.24% to 80.46%
Price Change: dropped by 1.30%
    Competitor: SupplierB
    Change in Niche Volume Share: Down by 6.24% to 19.54%
    Price Change: increased by 8.96%


2. Analysis Info


Date:                               13/12/2002 15:21
Period analyzed:            November 2002 vs November 2001
Analysis basic period:    Monthly, Quarterly accumulated , Yearly accumulated
Amount units:                 NIS
Quantity units:                Gr
Parameters:

Change Exploration Threshold : 2%
Change Isolation Threshold : 15%
Monthly Amount Threshold : 10,000
Monthly Quantity Threshold : 100,000
Quarterly accumulated Amount Threshold : 20,000
Quarterly accumulated Quantity Threshold : 200,000
Yearly accumulated Amount Threshold : 110,000
Yearly accumulated Quantity Threshold : 1,100,000

- Amount Threshold - the minimum amount considered by the system
- Quantity Threshold - the minimum quantity considered by the system
- Change Exploration Threshold - the minimum change the system explores - the smallest "interesting" change it will start to analyze
- Change Isolation Threshold - the minimum contribution considered as "significant", that is - worth further analysis

* Note - the above parameters are defined by the client

3. Explanation of terms and figures

Monthly - Monthly figures compared to the same period last year

Quarterly Accumulated- Figures accumulated since the beginning of the current quarter, compared to the same period last year

Yearly Accumulated- Figures accumulated since the beginning of the year, compared to the same period last year

Sales - Absolute amounts in NIS. Changes are absolute. When the volume change (based on quantities) is different than the sales change by more than 5%, it will be mentioned as well, enclosed in parentheses.

Market/Total Market - The whole category.

Market Niche - the part of the market relevant to the supplier/brand/product currently analyzed, that is - the part in which they compete. Market Niche for suppliers and brands are the collection of segments in which they have sales. Market Niche for single products is defined also by additional attributes such as weight, package size, etc. The report includes volume based measurements of both the share in the market niche, and share of the market niche in the overall market.

Market Share - The volume based share in the market niche.

Note that market share analysis uses the current breakdown of the market. Therefore, market share figuresin market breakdown level refer only to the relevant parts of the market. For example, when analyzing the market share of a product in Zone A, the total market is the total sales in Zone A, the market niche is the product's market niche in Zone A, etc.

Change Figures -
Changes in Sales are relative. For example, sales changing from 40 to 50 is considered as a 25% increase.

Changes in Market share are absolute. For example, market share changing from 40% to 45% is considered as a 5% increase.

Note that the Change Exploration Threshold applies to relative changes in market share as well. For example, when the Change Exploration Threshold is 2%, market share changing from 10% to 11% is considered as significant because the relative change is an increase of 10%.

Competition and prices -
Competitors are searched for in the current market niche (see above). On the supplier and brand levels, the change in the share within the market niche and the change in price are specified. On the product level, the average price is specified as well.


(A similar trend has been identified in the last X periods). - a change in sales in the same direction, and within +/- Change Isolation Threshold (see above) 
of the current change has been identified in the previous X periods. 

Detailed Section:

Sales: [the difference relative to last period]
Quantity: [the difference relative to last period]
Contribution: [contribution to the change one level up]
Market Share: [change description] : From [last period market share] to  [this period market share] 
Market Niche Share: [change description] : From [last period niche market share] to  [this period niche market share] 

Competition

Change in Niche Volume Share: [absolute change in my share in this market niche] to [my share in this market niche]
Price Change: From [my average price in the last period] to [the same for this period]  ( [change] )

  • Competitor: [competitor]
    Change in Niche Volume Share: [absolute change in competitor's share in this market niche] to [competitor's share in this market niche]
    Price Change: From [competitor's average price in the last period] to [the same for this period]  ( [change] )